Public Relations, BA

The Bachelor of Arts in Public Relations is designed to shape the next generation of leaders in the field. This program provides students with in-depth knowledge of public relations practices that are essential for success in professional settings. Graduates will be equipped to serve as ethical communicators and strategic communication advisors for organizations. The curriculum covers essential areas such as event planning, brand management, PR campaigns, reputation management, and crisis communication, ensuring students enter the field prepared to excel. Through a Christian worldview, students learn to craft impactful messages across social media, online platforms, in-person interactions, PR campaigns, and crisis situations. This program prepares students to meet the evolving demands of public relations.